Pub Sub (Publix Deli) Menu & Prices 2026: The Famous Sub

The Pub Sub -- Publix's deli submarine sandwich -- has become a cult favourite in Florida and across the Southeast for a combination of reasons: freshly baked hoagie rolls, Boar's Head or Publix-brand premium deli meats, made-to-order customization at the deli counter, and the beloved BOGO Tuesday promotion (buy one sub, get one free). The hot pressed Italian sub -- salami, ham, turkey and provolone on a toasted roll -- is especially revered, often ranking among the best fast deli subs in national food media. The Pub Sub became so embedded in Florida culture that it has its own fan communities, Reddit threads, and social-media following.

Publix does not publish a national online price list for deli items, and pricing is set per-store. Based on community-sourced averages as of 2026: a half sub runs approximately $6-$8 and a whole sub runs approximately $10-$14 depending on the meat selection and region. Wraps typically run $8-$10. Specialty subs with Boar's Head premium meats or extra add-ons cost more. Confirm current pricing at your local Publix deli counter, as pricing varies by store location.

The classic hot Italian Pub Sub is the sandwich that launched the legend. It's built on a freshly baked hoagie roll with a combination of Italian cold cuts -- typically Genoa salami, ham and turkey -- plus provolone cheese, then pressed and toasted (similar to a Cuban press). You can customise at the deli counter with lettuce, tomato, onion, banana peppers, oil and vinegar, mayo, mustard or other condiments. The pressing gives the outside a slightly crispy texture while melting the cheese inside -- the detail that most fans cite as the reason it stands apart from other chain subs.

BOGO Tuesday (Buy One Get One) is the Publix weekly deli promotion where you buy one sub of equal or lesser value and get one free. It runs every Tuesday at participating Publix deli departments and is arguably the most celebrated grocery-deli promotion in the Southeast. The deal applies to whole and half subs of equal or lesser value. Some locations extend the promotion; confirm with your local store for current terms, as BOGO availability and terms can change. It is typically not available via online ordering.

Yes -- the Pub Sub is made to order at the Publix deli counter, and customization is encouraged. You can choose your bread (hoagie roll, whole wheat, wrap), your meat(s), cheese, toppings and condiments, and whether you want it hot (pressed) or cold. Online ordering is available through the Publix website and app (publix.com) for deli orders at many locations -- you can pre-order and schedule a pickup time. Walk-in deli counter ordering is available at all Publix stores during deli hours.

Publix operates more than 1,350 supermarket locations primarily across the Southeast and Mid-Atlantic United States: Florida (the largest concentration), Georgia, Alabama, South Carolina, North Carolina, Tennessee, Virginia, and Kentucky. Publix is headquartered in Lakeland, Florida. There are no Publix stores west of the Mississippi or in most of the Northeast. Use the official Publix store locator at publix.com/store-locator to find the nearest deli.

Yes. The Pub Sub is exclusive to Publix Supermarkets' deli departments. It is not a chain restaurant -- it is a deli counter inside every Publix supermarket. There is no standalone Pub Sub restaurant. The hoagie rolls are baked in Publix's own bakeries, which is a key reason fans say the sub cannot be replicated at home. If you are outside Publix's footprint (most of the U.S. outside the Southeast), the closest comparable options are Jersey Mike's, Firehouse Subs, or a local Italian deli.

The most popular customizations at the Publix deli counter include: hot pressed vs. cold (hot pressing melts the cheese and crisps the roll -- the majority of fans prefer it hot); Boar's Head upgrade for premium meats like Cracked Pepper Mill Turkey or London Broil; banana peppers and oil & vinegar for the classic Italian flavour profile; and extra cheese (provolone or Swiss) at no or minimal upcharge. Asking for the sub "dressed" (all standard toppings) is common shorthand at the counter.

The Pub Sub is widely considered superior to chain sandwich shops by its fans, primarily due to freshly baked in-store hoagie rolls (Subway uses pre-baked bread shipped in; Jersey Mike's bakes rolls in-store and is the closest parallel), premium Boar's Head meats (similar to Jersey Mike's and Firehouse), and made-to-order customization. The key disadvantage is geography -- Publix only operates in the Southeast. Jersey Mike's and Firehouse Subs are the most often cited alternatives for quality; Subway competes primarily on price and convenience. See related menus below for price and menu comparisons.