Novikov Menu 2026: Asian & Italian Dishes, Signature Items & Guide

Novikov is an upscale London restaurant founded by Russian restaurateur Arkady Novikov, one of the most prolific restaurateurs in the world. It occupies a grand space on Berkeley Street in Mayfair and is famous for two distinct dining concepts housed together: an Asian restaurant specialising in sushi, dim sum, and wok-fired dishes, and an Italian restaurant serving pasta, pizza, and fresh fish. The venue is equally celebrated for its celebrity clientele, lavish interior design, and its status as one of London's most-talked-about restaurants since opening in 2011.

Novikov London is located at 50A Berkeley Street, Mayfair, London W1J 8HA — in the heart of London's most prestigious dining district, near Green Park Underground station. A second location, Novikov Miami Beach, operates in Florida for those visiting the U.S. east coast. For exact opening hours and reservations, visit novikovrestaurant.co.uk.

Yes. Novikov is structured as two distinct restaurants under one roof. The Asian restaurant is on the ground floor and specialises in Japanese and pan-Asian cuisine — sushi, sashimi, dim sum, wok dishes, and black cod in yuzu miso. The Italian restaurant is situated separately and focuses on traditional Italian cooking: handmade pasta, wood-fired pizza, fresh fish, and premium cuts of meat. Diners can choose one side for a full meal or visit both during the same evening.

Novikov operates a smart dress code in keeping with its Mayfair fine-dining setting. Trainers, sportswear, and very casual attire are not permitted. Smart casual is the minimum — many guests dress up considerably more. The venue actively curates the atmosphere of the room, so it is advisable to dress accordingly. Confirm any specific requirements when making your reservation.

Reservations at Novikov can be made directly through the official website at novikovrestaurant.co.uk or by calling the restaurant. Tables for popular times — particularly Friday and Saturday evenings — are typically booked several weeks in advance. Walk-ins may be accommodated at the bar or on a space-available basis, but advance booking is strongly recommended. The restaurant also accepts reservations via selected third-party platforms.

Both sides are exceptional, and the choice largely depends on your mood. The Asian restaurant is arguably the more distinctive of the two — the Black Cod in Yuzu Miso, Peking Duck, and omakase sashimi are standout dishes that guests return for specifically. The sushi and dim sum selection is extensive and of high quality for London. The Italian restaurant excels at pasta (particularly the truffle tagliolini) and the Bistecca alla Fiorentina. If it is your first visit, ask for a table that allows you to order from both menus, which is possible when seated in a shared dining area.

Both sides of Novikov offer vegetarian options, though the menus are predominantly meat and seafood-focused. On the Asian side, notable vegetarian choices include truffle and mushroom gyoza, turnip cake, and vegetable fried rice. On the Italian side, there are pasta dishes such as cacio e pepe and truffle tagliolini, along with burrata, truffle arancini, risotto ai funghi, and several pizzas including the Margherita and Tartufata. The restaurant is generally accommodating with dietary requests — inform the team when booking or on arrival.

Novikov is positioned at the premium end of London dining. While the restaurant does not publish a full price list, a typical dinner for two — two courses, shared starters, and modest wine — is generally reported in the range of £150–£300+ per couple, depending on wine selection and the number of dishes ordered. The Peking Duck, sashimi platters, and lobster dishes sit at the higher end. The Italian restaurant tends to be marginally more accessible in price point than the Asian side for equivalent courses. For current pricing, visit novikovrestaurant.co.uk or call ahead.

Yes. Novikov has a dedicated bar and lounge area that is popular in its own right — particularly later in the evening. The bar serves an extensive cocktail list, premium spirits, and a comprehensive wine and Champagne selection. It is a well-known venue for after-dinner drinks in the Mayfair area and occasionally features DJs on weekend evenings. The lounge atmosphere shifts considerably from early evening (restaurant-focused) to late night (bar and social scene).