Tiger Sugar Menu Prices 2026: Brown Sugar Boba Tea Guide

The tiger stripe effect is created by drizzling thick, house-made brown sugar caramel syrup in layers along the inside walls of the cup before the milk and pearls are poured in. As the drink settles, the dark syrup bleeds against the white milk in irregular caramel-brown stripes resembling a tiger's coat. Every cup is hand-drizzled, so no two look exactly alike. The effect is purely visual at first but melts into the milk as you stir and drink.

U.S. Tiger Sugar locations typically price their signature brown sugar boba milk between $6 and $9 depending on the city and size. New York City and San Francisco locations tend to run toward the top of that range ($7.50-$9); Los Angeles and Houston locations are often $6-$7.50. Cream-mousse topped versions may add $0.50-$1. Prices are set franchise by franchise -- confirm with your local store or via the Tiger Sugar app for current pricing.

The signature tiger drinks are made with fresh whole milk and are not dairy-free by default. However, many U.S. Tiger Sugar locations offer an oat milk substitution that keeps the tiger-stripe look while skipping the dairy. Ask at the counter -- availability varies by location. The fruit tea series (passion fruit green tea, lychee green tea, peach oolong, mango tea) is naturally dairy-free and vegan-friendly. Tapioca pearls at Tiger Sugar are typically vegan, but confirm locally as recipes can vary.

Tiger Sugar uses a house-made brown sugar syrup cooked in-store daily from dark muscovado or raw cane sugar. The syrup is thicker and more intensely flavored than standard simple syrup -- it coats the tapioca pearls and the inside of the cup rather than dissolving immediately into the milk. This creates both the visual stripe effect and a concentrated caramel hit at the bottom of the cup that intensifies as you drink toward the end.

Yes. Most Tiger Sugar locations allow you to adjust sweetness level (typically 0%, 25%, 50%, 75%, or 100%) and ice level (no ice, less ice, regular, or extra ice). Note that reducing sweetness on the brown sugar milk tea also reduces the intensity of the tiger stripe syrup, which is the primary sweetener in that drink. The default build is already considered medium-sweet by most customers. Temperature options (hot, warm, or iced) may also be available for select drinks.

Tiger Sugar has U.S. locations in major cities including Los Angeles (multiple locations in the LA metro and San Gabriel Valley), New York City (Flushing, Manhattan), San Francisco Bay Area, Houston, Seattle, Las Vegas, and select other metros. The brand continues to expand its U.S. footprint. Use the official store locator at tigersugar.com or search Google Maps for the most current list of open locations near you, as new stores open regularly.

Tiger Sugar's focus is narrow: brown sugar milk tea with the signature stripe visual is the core identity of the brand, with a smaller menu than multi-concept boba chains. Feng Cha leans into tea craftsmanship with a wider range of layered teas and fruit teas. HeyTea (where available in the U.S.) covers fresh fruit teas, cheese teas, and multi-base drinks across a much larger menu. Tiger Sugar wins on visual presentation and the brown sugar caramel intensity; competitors win on menu variety. All three are priced in the $6-$9 range for signature drinks.

Tiger Sugar's tapioca pearls (boba) are cooked in-store in the same house brown sugar syrup used for the drinks, giving them a deeply caramelized exterior and a chewy, slightly sticky texture. They are larger than standard pearls at many chains and carry a more intense caramel flavor because of the cooking liquid. The pearls are cooked in batches throughout the day and are best within a couple of hours of cooking -- a freshly made cup will have noticeably chewier pearls than one made from an older batch.

Tiger Sugar originated the tiger stripe brown sugar milk tea trend in Taiwan around 2017-2018 and is credited with popularizing the format internationally. After Tiger Sugar's rise, dozens of other chains and independent shops launched similar brown sugar boba drinks, often called 'tiger milk tea' generically. If you see 'brown sugar boba' or 'tiger milk tea' at another shop, it is likely inspired by -- but not affiliated with -- Tiger Sugar. The original Tiger Sugar brand is identified by its distinctive orange-and-black tiger branding and the official tigersugar.com website.