Gen Korean BBQ Menu & Prices 2026: AYCE Korean BBQ Tiers

GEN Korean BBQ House is a per-person all-you-can-eat (AYCE) concept with separate lunch and dinner tiers, but GEN does not publish a single national price - the per-person price is set by each location and varies meaningfully by market. As a general guide, lunch is the cheaper tier (commonly reported in roughly the high-teens to low-$20s per adult where a daytime lunch menu is offered) and dinner is higher (commonly reported in roughly the high-$20s to mid-$30s per adult), with California, Hawaii and New York stores running toward the top of those ranges and Texas and Arizona stores toward the bottom. These are typical reported ranges, not a fixed GEN price - always confirm the exact lunch and dinner AYCE price at your specific GEN location before ordering.

GEN enforces a 2-hour time limit per table from the time you are seated - notably longer than the 90-minute limit common at peer AYCE Korean BBQ chains. The clock starts when your table is seated and the grill is lit. Servers will typically take a last round of orders a little before the 2-hour mark. The longer window is one of GEN's selling points versus faster-turnover competitors - you have more time to work through the marinated-meat menu at a relaxed pace.

Yes. GEN Korean BBQ House is a 100% all-you-can-eat grill concept - you pay one per-person price (lunch or dinner tier) and order as many rounds of marinated meats, appetizers, soups, sides and banchan as you like within the 2-hour limit. There is no a la carte main menu. Only drinks and alcohol are always charged separately, and at some locations certain premium cuts (such as Wagyu) or premium seafood are paid add-ons on top of the AYCE price. Confirm add-on policy at your store.

GEN's AYCE menu spans beef, pork, chicken and seafood. Beef includes Beef Bulgogi, the GEN Signature Yangyum Galbi (the marinated short rib the chain is built around), Premium Chadol (brisket), Premium Ribeye, premium center-cut and long-bone short rib, Hawaiian Steak, K-Gochujang and Honey-Soy beef belly, Carne Asada and Wagyu. Pork includes Samgyubsal (pork belly) in garlic, Cajun, spicy, red-wine and smoked styles, plus Hangjungsal (jowl), spicy pork bulgogi and Al Pastor. Chicken includes garlic, honey, spicy, Cajun and Pollo Asado. Seafood includes shrimp, Cajun shrimp and several calamari preparations. The exact roster of premium cuts available depends on the tier (dinner unlocks more) and the location.

GEN runs two AYCE tiers. Lunch (where a daytime lunch menu is offered) is the cheaper tier and may exclude some dinner-only premium cuts; dinner is the higher tier and unlocks the full premium-cut menu (Signature Yangyum Galbi, Premium Chadol, Premium Steak, premium short ribs and more). Because GEN does not publish standardized national pricing, the exact dollar gap between lunch and dinner is set per location - but dinner is consistently the more expensive tier everywhere GEN operates. If your goal is the lowest per-person cost, go at lunch where it is offered; if you want every premium cut, go at dinner. Confirm both tier prices at your local store.

Yes - GEN enforces a same-tier rule: every guest at a table must order from the same AYCE menu tier. The table cannot mix lunch and dinner AYCE, and adults cannot order off a child's reduced tier. This is a standard chain-wide policy at GEN (and at most AYCE Korean BBQ chains) to keep the all-you-can-eat model workable. Kids' pricing is available for children, but the adults at the table still order the adult tier. Confirm the kids' age/height cutoff at your specific location.

GEN Korean BBQ House operates around 60 company-owned locations as of May 2026 across 11 states. The chain is densest in California (its 2011 founding state, with 20+ stores) and Texas (10+ stores), with additional locations in Arizona, Nevada, Hawaii, Oregon, New Jersey, North Carolina, Florida, New York and Washington. GEN is corporate-owned rather than franchised, which is part of why menu and concept are consistent store-to-store even though per-person pricing is set locally. Use the official store locator at genkoreanbbq.com/locations for the nearest store and accurate hours.

Yes - GEN offers Premium Wagyu beef, but how it is priced depends on the location: at some stores Wagyu is included in the dinner AYCE tier, and at others it is a paid premium add-on on top of the per-person price. Because GEN does not publish standardized national pricing, the Wagyu add-on price (where it applies) is set per location and we do not list a fixed figure. If Wagyu is the reason for your visit, ask the host or your server how Wagyu is handled at that specific GEN before you order, and whether it is tier-included or an upcharge.

Only partially. GEN is a meat-first grill concept, so it is not a strong destination for strict vegetarians - but there is a workable path inside the AYCE menu. Vegetarian-friendly included items: Japchae, Kimchi Fried Rice and Cheese Kimchi Fried Rice (contain no meat but may use fish-derived seasonings - confirm), Soondooboo and Doenjang soups (often made with a meat or seafood stock - confirm), House Salad, Assorted grill Vegetables, White Rice, the lettuce/perilla wraps, jalapenos and grilled garlic. Vegans face more friction: many sauces and stews use seafood or anchovy stock, and the grill is cross-contact-guaranteed at the table. GEN is not a good fit for serious allergies given the shared self-serve banchan and shared grill.

GEN is a grill-only Korean BBQ AYCE chain with one of the deepest marinated-meat menus in the category and a longer 2-hour time limit. The main difference versus KPOT is format: KPOT puts both a grill and a built-in hot pot at every table and includes sushi and Korean appetizers in its AYCE, while GEN is pure Korean BBQ (no hot pot, no included sushi) but offers more beef and pork cuts and a longer table window. Quarters Korean BBQ and Manna BBQ are similar grill-only AYCE peers; Genwa is upscale a la carte (not AYCE). On price, all the AYCE chains are broadly comparable per tier, but exact figures vary by location and GEN in particular does not publish standardized national pricing - compare your local GEN's posted lunch and dinner prices against the nearest KPOT or Quarters.