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Bubble Tea · Brown Sugar Boba

Tiger Sugar Menu Prices 2026: Full Boba List & Best Value

Tiger Sugar burst onto the global boba scene in 2017 from Taichung, Taiwan, captivating customers with its mesmerizing caramel tiger-stripe swirls and fresh-cooked brown sugar tapioca pearls. With 30+ U.S. locations and hundreds worldwide, it has become one of the most photographed drinks in the bubble tea category.

30+ U.S. locationsFounded 2017 TaiwanFresh tapioca pearls daily$$ price range
Sample · $$

Signature items

Brown Sugar Boba Milk$7.25
Brown Sugar Boba Milk w/ Cream$7.75
Mango Fruit Tea$6.75
Matcha Latte$6.50
Quick answers

What to order — at a glance

Cheapest drink
Plain Milk Tea (no boba) $5.50
Most popular
Brown Sugar Boba Milk $7.25

Signature tiger-stripe drink

Best upgrade
Add Cream Mousse topping +$0.75
Newest item
Seasonal Strawberry Brown Sugar Boba $7.50
Full menu with prices

Tiger Sugar full menu and current prices

Prices are U.S. location averages as of 2026. Prices vary by city and franchise; verify with your local Tiger Sugar.
Budget picks

Cheapest items on the Tiger Sugar menu

  1. 1Aloe Vera (add-on)Topping only$0.50
  2. 2Coconut Jelly (add-on)Topping only$0.50
  3. 3Grass Jelly (add-on)Topping only$0.50
  4. 4Brown Sugar Tapioca Pearls (add-on)Topping only$0.75
  5. 5Cream Mousse (add-on)Topping only$0.75
  6. 6Egg Pudding (add-on)Topping only$0.75
  7. 7Classic Milk Tea$6.25
  8. 8Oolong Milk Tea$6.25
  9. 9Passion Fruit Green Tea$6.50
  10. 10Lychee Black Tea$6.50
  11. 11Grapefruit Green Tea$6.50
  12. 12Matcha Latte$6.50
What's new

New and limited-time items on the Tiger Sugar menu

Seasonal

Strawberry Brown Sugar Boba Milk

Limited spring/summer seasonal drink with real strawberry puree and tiger-stripe caramel swirls.

$7.50
Seasonal

Brown Sugar Boba Slush

Blended icy version of the classic, available in warm-weather months.

$7.25
Sugar level & price

Popular drinks: sugar level options and price

Tiger Sugar allows customers to customize sweetness (0%, 25%, 50%, 75%, 100%). The Brown Sugar Boba Milk is best at 0% extra sugar — the pearls provide all the sweetness needed.

DrinkRecommended SugarPrice
Brown Sugar Boba Milk0% (pearls sweeten naturally)$7.25
Taro Milk Tea50–75%$6.75
Matcha Latte50%$6.50
Passion Fruit Green Tea75–100%$6.50
Classic Milk Tea75%$6.25
Oat Milk Brown Sugar Boba0%$7.75
Price comparison

How Tiger Sugar prices compare to Gong Cha, Chatime, and Kung Fu Tea

Like-for-like comparison of common boba drink categories across major chains.

CategoryTiger SugarGong ChaChatime
Signature milk boba drink$7.25$6.50$6.25
Fruit tea (no toppings)$6.50–$6.75$5.75–$6.25$5.50–$6.00
Matcha latte$6.50$6.00$5.75
Taro milk tea$6.75$5.75$5.50
Tapioca pearl add-on$0.75$0.75$0.50
Cream mousse / cheese foam$0.75$0.75–$1.00$0.75
About

About Tiger Sugar

Tiger Sugar was founded in 2017 in Taichung, Taiwan, by a team passionate about elevating the traditional brown sugar milk tea into a visually stunning street-food experience. The brand's hallmark is its handcrafted caramel tiger stripes — created by painting the inside of each clear cup with warm brown sugar syrup before adding fresh-cooked tapioca pearls and cold whole milk. The result is a layered, photogenic drink that became a social-media phenomenon almost overnight, with queues stretching around the block at flagship locations in Taiwan, Singapore, and Hong Kong within the first year.

The chain expanded rapidly across Asia before making its U.S. debut, now operating 30+ locations spanning cities from New York and Los Angeles to Chicago and Houston. Unlike many boba chains that use pre-made syrups, Tiger Sugar cooks its brown sugar tapioca pearls in-house every day, discarding any that pass a four-hour freshness threshold. This commitment to fresh preparation, combined with a tight menu focused on quality over quantity, differentiates Tiger Sugar from mass-market competitors.

The drink that launched it all — the Brown Sugar Boba Milk — contains just three core ingredients: fresh whole milk, house-cooked brown sugar tapioca pearls, and brown sugar caramel syrup. No artificial colors, no flavoring powders. Customers are advised to stir gently before drinking to blend the caramel stripes into the milk, creating a rich, sweet flavor that deepens from sip to sip. Tiger Sugar has since expanded its offerings to include fruit teas, matcha lattes, oat milk variants, and seasonal specials, but the original Series 1 remains its best-selling drink worldwide.

30+U.S. locations
2017founded in Taichung, Taiwan
$$price range
4 hrsmax tapioca pearl freshness window

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FAQ

Frequently asked questions

What is Tiger Sugar's most popular drink?

The Brown Sugar Boba Milk (Series 1) is Tiger Sugar's best-selling and most iconic drink. It features fresh whole milk poured over house-cooked brown sugar tapioca pearls, with caramel tiger-stripe swirls painted on the inside of the cup. It's priced around $7.25 at most U.S. locations.

How much does Tiger Sugar cost?

Tiger Sugar drinks range from about $6.25 to $7.75 at U.S. locations. Plain milk teas start around $6.25, signature Brown Sugar Boba Milk drinks are $7.25–$7.75, and toppings add $0.50–$0.75 each. Prices vary by city and franchise operator.

Does Tiger Sugar use real brown sugar?

Yes. Tiger Sugar cooks its tapioca pearls in real brown sugar syrup in-house daily. The distinctive tiger-stripe caramel swirls are made from genuine brown sugar caramel — not artificial coloring or flavoring syrup. The chain enforces a strict four-hour freshness window on cooked pearls.

Is Tiger Sugar dairy-free or vegan?

Several options are available for dairy-free and vegan customers. The Oat Milk Brown Sugar Boba and Coconut Brown Sugar Boba use plant-based milks. Most fruit teas are naturally vegan. However, the original Brown Sugar Boba Milk Series uses whole cow's milk, and the Cream Mousse topping contains dairy. Always confirm with your local store.

How many Tiger Sugar locations are there in the U.S.?

As of 2026, Tiger Sugar operates 30+ locations across the United States, with stores in New York City, Los Angeles, San Francisco, Chicago, Houston, Seattle, and other major metro areas. The brand also has hundreds of global locations across Asia, Australia, and Canada.

What are the Series 1, 2, 3, and 4 drinks at Tiger Sugar?

Tiger Sugar numbers its signature Brown Sugar Boba Milk line: Series 1 is the original Brown Sugar Boba Milk with whole milk ($7.25). Series 2 adds Cream Mousse on top ($7.75). Series 3 swaps pure milk for a milk tea base ($7.25). Series 4 is Series 3 with Cream Mousse ($7.75).

Can I customize sweetness at Tiger Sugar?

Yes. Tiger Sugar allows sweetness levels of 0%, 25%, 50%, 75%, and 100%. For the Brown Sugar Boba Milk, 0% added sugar is recommended — the caramelized brown sugar pearls provide ample natural sweetness without extra syrup. Fruit teas are often ordered at 75–100% for full flavor.

How does Tiger Sugar compare to Gong Cha?

Tiger Sugar has a narrower, more premium menu focused on its brown sugar boba milk series, while Gong Cha offers a broader range of milk teas, slushes, and customizable options. Tiger Sugar drinks average $0.50–$1.00 more than comparable Gong Cha drinks. Tiger Sugar's key differentiator is fresh in-house cooked pearls and the signature caramel tiger-stripe presentation.

What toppings does Tiger Sugar offer?

Tiger Sugar offers six toppings: Brown Sugar Tapioca Pearls ($0.75), Cream Mousse ($0.75), Egg Pudding ($0.75), Aloe Vera ($0.50), Coconut Jelly ($0.50), and Grass Jelly ($0.50). The brown sugar tapioca pearls are the signature topping and are cooked fresh throughout the day.