Joe & the Juice is a Copenhagen-born juice bar and café chain that has grown to more than 500 locations across Europe, North America, the Middle East, and Asia. Known for its energetic in-store atmosphere and bar-style counters staffed by trained juicers, the brand specializes in freshly made cold-pressed juices, functional smoothies, and specialty coffee alongside a focused lineup of made-to-order sandwiches and açaí bowls.
Signature items
Fan-favorite with tuna and avocado
Savings vs. ordering separately
Popular morning combo
Great for sharing or stocking up
High-protein meal bundle
A bold spiced matcha drink with an unexpected kick.
$8.00Designer signature juice created in collaboration with Aisha Potter.
$15.30Limited summer bundle featuring seasonal flavors.
$25.00Approximate calorie counts for popular Joe & the Juice items alongside their current U.S. prices.
| Item | Approx. Calories | Price |
|---|---|---|
| Tunacado Sandwich | ~520 | $15.90 |
| Açaí Bowl | ~380 | $16.20 |
| Functional Smoothie | ~260 | $14.80 |
| Go Away DOC Juice | ~120 | $13.50 |
| Iced Matcha Oat Latte | ~150 | $7.10 |
| Iced Latte | ~100 | $7.00 |
| Yogurt Bowl | ~290 | $10.20 |
| Power Bowl | ~320 | $10.20 |
Like-for-like comparison of fresh juice bars and café chains in the U.S. market.
| Category | Joe & the Juice | Jamba Juice | Smoothie King | Tropical Smoothie Cafe |
|---|---|---|---|---|
| Fresh juice (small) | $13.35 | $7.99 | N/A | N/A |
| Smoothie / blend | $14.80 | $8.49 | $6.99 | $7.49 |
| Signature sandwich | $15.90 | N/A | N/A | $9.49 |
| Coffee (latte) | $7.00 | N/A | N/A | $5.99 |
| Wellness shot | $5.50 | $2.99 | $3.49 | $2.99 |
Joe & the Juice was founded in 2002 by Kaspar Basse, a former elite athlete, who opened the first location on Ny Østergade in central Copenhagen, Denmark. Basse envisioned a juice bar concept that blended the energy of a nightclub with the health focus of a wellness brand — a combination that quickly resonated with urban professionals. The brand expanded across Scandinavia throughout the 2000s before pushing into the United Kingdom, United States, and Middle East markets.
Today the chain operates more than 500 stores worldwide, with locations spanning Europe, North America, the Middle East, Africa, and Asia. Stores are typically found in high-street locations, airports, transport hubs, and commercial districts. Swedish private equity firm Valedo Partners acquired a majority stake in 2013, and U.S. growth equity firm General Atlantic made a significant investment in 2016, becoming the majority shareholder in 2023. Global headquarters remain in Copenhagen, with regional offices in New York City, Paris, and London.
Joe & the Juice is known as much for its atmosphere as its menu. In-store staff — called "juicers" — are trained not only in preparation technique but in an energetic, social service style that sets the brand apart from typical café chains. The menu centers on fresh cold-pressed juices, functional smoothies fortified with vitamins and adaptogens, specialty espresso drinks, matcha beverages, and a focused selection of made-to-order sandwiches including the cult-favorite Tunacado.
Find your nearest location, check current hours, and confirm today's prices on the official site.
Find a Joe & the Juice near youJoe & the Juice is a Danish juice bar and café chain founded in Copenhagen in 2002. The brand serves freshly made cold-pressed juices, functional smoothies, specialty coffee, matcha drinks, and made-to-order sandwiches at more than 500 locations worldwide across Europe, North America, the Middle East, Africa, and Asia.
The Tunacado is Joe & the Juice's most popular sandwich, combining tuna and avocado on toasted bread. It has become a signature item and cultural phenomenon since going viral on social media, and is priced at $15.90 at U.S. locations.
Regular juices at Joe & the Juice range from $13.35 to $13.50, while Signature Juices — premium blends like JOE's Identity and Hydration Station — cost $15.30 each. Prices may vary slightly by location.
Yes. Many items at Joe & the Juice are vegan, including all the cold-pressed juices, most functional smoothies, the Vegan Avocado Sandwich, cold brew coffee, matcha oat lattes, and wellness shots. Menu items are clearly labeled, and staff can advise on ingredients.
The most affordable items are the snack bars and wellness shots at $5.00–$5.50. An espresso or double espresso costs $5.50, and a ginger or turmeric shot is also $5.50. Tea starts at $5.50 as well.
Yes. Joe & the Juice offers a full specialty coffee menu including lattes, flat whites, cortados, americanos, cold brew, drip coffee, and espresso drinks. Iced coffee drinks range from $6.50–$7.90, while hot espresso drinks start at $5.50.
Joe & the Juice's functional smoothies are $14.80 each and include Miami Glow (skin health), Big Brain Energy (focus), Trust Your Gut (digestive health), The Nutty (nut-based protein), and Beets & Berries (antioxidants). Each blend is formulated around a specific wellness benefit.
Yes. Joe & the Juice offers breakfast options including Açaí Bowls ($16.20), Yogurt Bowls ($10.20), and Power Bowls ($10.20). You can also order breakfast bundle combos — a Breakfast Bowl & Coffee for $15.00 or a Breakfast Bowl & Juice for $21.00.
Joe & the Juice was founded in Copenhagen, Denmark in 2002 by Kaspar Basse, a former elite athlete. The first store opened on Ny Østergade in central Copenhagen. The brand expanded through Scandinavia before growing internationally into the UK, US, Middle East, and beyond. The company's global headquarters remain in Copenhagen.